Solution:Cognitive approach emphasizes the positive and freewill aspects of human behaviour and uses concepts such as expectancy, demand, and intention. Cognition can be simply defined as the act of knowing an item of information. In cognitive framework, cognitions precede behaviour and constitute input into the person's thinking, perception, problem solving, and information processing.
Under this framework, cognitions precede behaviour and constitute input into the person's thinking, perception, problem solving, and information processing. Concepts such as cognitive maps can be used as pictures or visual aids in comprehending a person's "understanding of particular, and selective, elements of the thoughts (rather than thinking) of an individual, group or organization".
The classic work of Edward Tolman can be used to represent the cognitive theoretical approach. According to Tolman, learning consists of the expectancy that a particular event will lead to a particular consequence. Tolman believed behaviour to be the appropriate unit of analysis. He felt that behaviour is purposive, that it is directed toward a goal.
In his laboratory experiments, he found that animals learned to expect that certain events would follcw one another. For example, animals learned to behave as if they expected food when a certain.cue appeared. He used white rat in his psychological experiment of Cognitive theory. He found that the rat could run through critical path with particular intention of getting food (goal/ objective).
In the experiment, Tolman established certain choice points where expectations were established. The rat learned cognitive cues at various choice points, which would raise its expectation to move forward to the objective (food). Thus the rat turned to acquire food, based on relationship of Cues and Reward or expectations.
This theory was later applied on human resources where incentives were related to higher performance. Thus, Tolman believed that learning consists of the expectancy that a particular event will lead to a particular consequence. This cognitive concept of expectancy implies that the organism is thinking about, or is conscious or aware of, the goal.
Applied to the field of organizational behaviour, a cognitive approach has traditionally dominated units of analysis such as personality, perception, and attitudes, motivation and goal setting, and positive constructs such as psychological capital.
Recently, there has been renewed interest in the role that cognitions can play in organizational behaviour in terms of advancement in both theory and research on social cognition. This social cognitive process can be a unifying theoretical framework for both cognition and behaviourism.