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Few industries out their sustainability credentials more forcefully than the fashion industry. Products ranging from swimsuits to wedding dresses are marked as carbon positive, organic, or vegan while yoga mats made from mushrooms and sneakers from sugar cane dot retail shelves. New business models including recyling, resale, rental, reuse, and repair are sold as environmental life savers.
The sad truth however is that all this experimentatation and supposed "innovation" in the fashion industry over the past 25 years have failed to lessen its planetary impact a loud wake-up call for those who hope that voluntary efforts can successfully address climate change and other major challenges facing society.
Take the production of shirts and shoes, which has more than doubled in the past quarter century three quarters end up burned or buried in landfills. This feels like a personal failure of sorts. The reasons for the industry's sustainability letdown are complicated. Pressure for unrelenting growth summed with consumer demand for cheap, fast fashion has been a major contributor. So too are the related facts that real prices for footwear and apparel have halved since 1990 with most new items made from non-biodegradable petroleum-based synthetics.