14 March 2023 – Evening Shift – UGC NET Paper-1

Total Questions: 50

11. In quantitative research, providing a basis for more precise estimation of the degree of relationship among or betweeen concepts is the function of

Correct Answer: (3) Measurement

12. A major limitation of the postal questionnaire survey is

Correct Answer: (4) Higher rate of non-response

13. The photo-elicitation technique is used in

Correct Answer: (2) Visual ethnography

14. Which of the following are advantages of quantitative interviewing over participant observation?

A. Wider range of issues can be discussed.
B. Events can be re-constructed.
C. Ethical aspects of research can be adhered to.
D. Name-calling is permitted.
E. Outsiders can be allowed to interrupt the process.

Choose the correct answer from the options given below:

Correct Answer: (1) A, B and C only

15. Given below are two statements:

Statement I: Coding is an important process in grounded theory in which data are classified into well- defined categories.
Statement II: The researcher's interpretations decide his or her emergent codes in grounded theory, and different types of coding are identified.

In light of the above statements, choose the correct answer from the options given below:

Correct Answer: (1) Both Statement I and Statement II are true.

16. In an implicit business agreement, communication is

Correct Answer: (4) Extensive

17. In organisational systems, orgnisational communication supplies

Correct Answer: (3) Social inputs

18. Which one of the following is a communication barrier?

Correct Answer: (2) Semantic distortion

19. Which of the following are objectives in marketing communication?

A. Belittling competitive brands
B. Category nee
C. Brand awareness
D. Brand attitude
E. Brand purchase intention

Choose the correct answer from the options given below:

Correct Answer: (2) B, C, D and E only

20. Given below are two statements:

Statement I: When messages are delivered by popular sources, they have higher attention and recall of the receivers.
Statement II: A highly credible source may not score much in the areas of expertise, trustworthiness and likability

In light of the above statements, choose the correct answer from the options given below:

Correct Answer: (3) Statement I is true but Statement II is false.