Solution:Social media optimization (SMO) is the use of social media sites to manage and enhance an organization's message and online presence. It is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event.
As a digital marketing strategy, social media optimization can be used to increase awareness of new products and services, connect with customers, and mitigate potentially damaging news. SMO involves creating unique content for a social media site that attracts followers to the website for more information or to purchase.
SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content and easily creating publicity.