Solution:Theodor Adorno has criticized the effects of "mass media" and the "culture industry" on the population. He believes that within the cultural industry our new cultural vocabulary becomes vulnerable. 'Brand' (label) associated with things is one such.
These act as a curtain against our true relationship with things. They erase the distinction between the social actor and the enjoyer. He says that acceptance of things without thinking in consumer capitalism makes advertising itself ‘totalitarian’.
In his criticism of the modern society, he made the means of mass communication his main target because through it such a 'mass society' of individuals is created which encourages repressiveness and status quo inhumanity. indistinct phrase. These phrases do not shed any light on the things on which they are affixed.
