Correct Answer: D. (c), (e), (a), (b), (d)
Solution:(c) Identify the target audience → The first step is to determine whom the marketing communication is directed at.
(e) Choose the communication objectives → Define what the company wants to achieve (e.g., brand awareness, lead generation).
(a) Design the communication→ Develop the message, format, and appeal to attract the target audience.
(b) Select the communication channel → Choose whether to use TV, social media, print, or digital platforms for delivery.
(d) Choose the communication mix→ Decide the proportion of advertising, sales promotions, personal selling, and public relations.