Solution:• Consumer behaviour may be defined as the behaviour that consumers display in searching for purchasing, suing, evaluating and disposing of produces.
•Thus, the study of consumer behaviour is the study of how individuals make decisions to spend. their available resource-money, time and effort-on consumptionrelated items.
• However, it may be noted that consumer behaviour research today goes for beyond "What, why, now, when, where, and now often" facts of consumer behaviour and also consider the uses which consumers make use of the goods they buy and evalutions of these goods after use