Solution:Customer relationship management (CRM) is the process of managing interactions with existing as well as past and potential customers it is one of many different approaches that allow a company to manage and analyze its own interactions with its past, current and potential customer.
It uses data analysis about customers' history with a company to improve business relationship with customers, specifically focusing on customer retention and ultimately driving sales growth.
CRM process involves the activities and strategies that companies use to manage their interaction with current and potential customers.
Successfully collecting information about your customers allows you to understand them more. In turn, you can improve your protects and service based on their demands.
Steps in the CRM process-
(i) Collecting of customer data
(ii) Analyzing customer data
(iii) Identify the target customers
(iv) Developing CRM programs
(v) Implementing programs