Solution:Little and Great Traditions : The concept of 'Little and Great Traditions' is attributed to Robert Redfield. Little traditions according to Redfield are those village traditions that are followed by village folks and peasantries. Great traditions on the other hand are those traditions that have been a part of the great epics, the puranas and classic Sanskrit works.Parochalization and Universalization : Mckim Marriott is the proponent of the these twin processes, Universalization refers to the practice of carrying forward materials which are already present in the little tradition. Parochalization on the other hand is a downward devolution of great traditional elements, and their integration with little traditional elements.
Rural-Urban continuum : Rural urban continuum is a term used by sociologists to describe the linkages between urban and rural areas. It also describes the continuity from village to the city. M.N. Srinivas has contributed to this concept.
Sanskritization and Westernization : Sanskritization is a process of upward mobility whereby a lower caste imitates the actions and lifestyle of upper caste groups. Westernization on the other hand is a process of upward mobility or social change with the process of development. These concepts are given by Sorokin and Zimberman.