Even though globalisation is one of the most discussed topics in the contemporary world, it is not altogether a well defined concept. A multitude of global interactions are put under the broad heading of globalisation, varying from the expansions of cultural and scientific influences across borders to the enlargement of economic and business relations throughout the world. A wholesale rejection of globalisation would not be only go against global business, it would also cut out movements of ideas, understanding, and knowledge that can help all the people of the world, including the most disadvantaged members of the world population. A comprehensive rejection of globalisation can thus be powerfully counterproductive. There is a strong need to separate out the different questions that appear merged together in the rhetoric of the antiglobalisation protests. The globalisation of knowledge deserves a particularly high profile recognition, despite all the good things that can be rightly said about the importance of "Local knowledge". Globalisation is often seen, both in journalistic discussions and in remarkably many academic writings, as a process of westernization. Indeed, some who take an upbeat view of the phenomenon even sees it as a contribution of Western civilization to the world.
According to the passage, which one of the following is counter productive?