UGC NET/JRF EXAM, (MANAGEMENT) December 2019

Total Questions: 100

31. Concept testing, test marketing and product testing are parts of which of the following?

Correct Answer: (c) New Product development
Solution:"New Product development" Concept testing are listed by the process the validity of the new product idea before executing it. It is also referred to as idea screening.

Test marketing :- Under the test marketing, the product is distributed to a carefully chosen sample of population to check its visibility.

Product testing :- It involves the measuring of the performance of the new product.

32. Modern organized retail business has a multitude of formats. These formats can be classified according to the following

Correct Answer: (d) Merchandise offered and size of the store area
Solution:Modern organized retail business has a multitude of formats. These formats can be classified according to the merchandise offered and size of the store.

33. In Service Quality GAPS model proposed by Parasuraman et. al., Gap 4 refers to

Correct Answer: (b) Difference between the service delivered and the promise made to the customer
Solution:In service Quality, GAPS model proposed by parasuraman et. al, Gap 4 refers to difference between the service expectations and service specifications given by the customers.

34. The system that provides an organisation with sophisticated planning and control functionalities greater connectivity to its suppliers business partners and customers is described as

Correct Answer: (c) Enterprise Resource Planning (ERP)
Solution:Enterprise Resource planning has a central database and a cross enterprise interfacing facility shared by the functions of the enterprise. It has access to transactional information across the enterprise.

In other words, The system that provides an organisation with sophisticated planning and control functionalities greater connectivity to its suppliers business partners and customers is called ERP.

35. The situation of simultaneous satisfaction of row minima and column minima rule is termed as

Correct Answer: (c) Degeneracy
Solution:The situation of simultaneous satisfaction of row minima and column minima rule is termed as degeneracy.

• In transportation problems while solving for initial solution with Vogel's approximation method, a condition of simultaneous satisfaction of the row minima and column termed as a degeneracy.

36. Which of the following information systems at the management level of an organization serves the functions of planning, controlling and decision making by providing routine summary and exception reports?

Correct Answer: (c) Executive Support Systems
Solution:"An Executive Support System" ESS, is software that allows users to transform enterprise data quickly accessible and executive-level reports, such as those used by billing, accounting and staffing departments. An ESS enhances decision making for executives.

37. Theory of Comparative Advantage given by David Ricardo in 1817 is

Correct Answer: (d) Two Country, Two Commodity and One Factor theory
Solution:Ricardo constructed a two-country, twocommodity and one-factor model with the following assumptions-

(i) Labour is the only productive factor.
(ii) Costs of production are measured in terms of the labour units involved.
(iii) Labour is perfectly mobile within a country but immobile internationally.
(iv) Labour is homogeneous.
(v) There is unrestricted or free trade.
(vi) There is perfect competition.
(vii) There are constant returns to scale.
(viii) There is full employment equilibrium.

38. SIP in Market Targeting refers to

Correct Answer: (d) Segment Invasion Plan
Solution:SIP in market Targeting refers to Segment Invasion Plan -

Segment invasion plan provide markerter with a competitive assessment of current market segment activities. Hence it also represents the probale market segment activities of the evaluating organization.

39. Who propounded the 'Force-Field theory' of change process?

Correct Answer: (a) Kurt Lewin
Solution:Kurt Lewin force field analysis change model was designed to weigh the driving and restraining forces that affect change in organisation. The force field can be described as two opposite forces working for and against change.

40. Which one of the following is NOT a source of opportunity identification ?

Correct Answer: (c) Policy Documents
Solution:Sources of business opportunity identification are employees and ex-employees, customers, dealers, distributors, friends, relatives etc. Hence, policy documents is not a source of opportunity identification.