UGC NET/JRF EXAM, (MANAGEMENT) June 2019

Total Questions: 80

61. Four distinctive service characteristics greatly affect the design of marketing program for services. The appropriate combination is

Correct Answer: (b) Intangibility, inseparability, variability and perishability
Solution:Four distinctive Service characteristics greatly affect the design of marketing program for services. The appropriate combination is Intangibility, Inseparability, Variability and Perishability.

62. Evaluate the statements according to Aaker model of defining brand identity/equity:

Statement I: A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers.
Statement II : The core identity is most likely to change as the brand travels to new markets and products.

Which of the following options is correct?

Correct Answer: (c) Statement (I) is correct while Statement (II) is incorrect
Solution:Statement I: A particularly important concept for building brand equity is brand identity that represents what the brand stands for and promises to customers.
There fore statement I is the correct.
Statement II: "The core identity is most likely to change as the brand travels to new markets and products."
There fore statement II is the incorrect.

63. Two friends are on WhatsApp discussing a holiday plan. Immediately, Uber pops up within WhatsApp to help book a ride and provide an estimate. This is known as

Correct Answer: (a) Contextual digital marketing
Solution:→ Contextual digital marketing Contextual marketing is a model for an online marketing strategy in which people are served targeted ads based on their search terms or pervious browsing habits.

64. Singapore Airlines offer personalised service at airport, excellent service in flight, menu of customer's choice, personal TV etc. It is an example of

Correct Answer: (d) Experience brand
Solution:Brand experience is a type of experiential marketing that combines as comprehensive set of conditions created by a business to influence a customer's perception of specific product or brand.

65. Entering a foreign market by developing foreign-based assembly or manufacturing facilities is known as

Correct Answer: (d) Direct investment
Solution:Entering a foreign market by developing foreign-based assembly or manufacturing facilities is known as Direct investment.

66. If Mr. X pays a well-known fashion innovator such as Calvin Klein for the right to use its name on his apparel and accessories, then Mr. X is using which type of branding?

Correct Answer: (d) Licensed branding
Solution:The leasing of a trademarked or copyrighted property for use in connection with a product, service or promotion is known as brand licensing.

67. The ratio between customer's perceived benefits and the resources they use to obtain those benefits is known as

Correct Answer: (b) Customer value
Solution:Customer value is the satisfaction the customer experiences (or expects to experience) by taking a given action relative to the cost of that action.

68. Fine specialty store falls into

Correct Answer: (a) High-mark up, lower volume group
Solution:Specialty store sells only selective items of one particular brand to the consumers and primarily focus on high customer satisfaction. They operate with high margins.

69. Which one of the following involves selling at a loss to gain access to a market and perhaps to drive competition?

Correct Answer: (b) Predatory dumping
Solution:It also known as intermittent dumping. It involves sales of goods in overseas markets at a price lower than the home market price This is selling at a loss to gain access to a market and eliminate competition.

70. An airline offering special lounge for waiting is an example of which one of the following differentiations of the service offer?

Correct Answer: (a) Differentiation through special constitutents
Solution:Service differentiation is quite challenging and needs out of the box thinking. Given case is an example of differentiation through special constituents as the airline is offering a separate facility to customers.