UGC NET/JRF EXAM, Mass Communication and Journalism, June-2025

Total Questions: 28

11. What is the purpose of Cue Sheet in radio programme production?

Correct Answer: 2. To document the detailed list of the entire programme
Solution:A Cue Sheet is a structured document used in radio production to record every element of the programme in the exact order in which it will appear.

It includes details such as opening music, announcements, news items, interviews, transitions, sound effects, advertisements, and closing credits.

The purpose is to guide the producer, presenter, and technical team so that the programme runs smoothly without time lapses or confusion.

It ensures coordination among staff, maintains timing accuracy, and helps the control room know precisely when to play each audio element during live or recorded broadcasting.

12. The Journalism Mass Communication Quarterly is published by:

Correct Answer: 1. Association for Education in Journalism and Mass communication
Solution:Journalism & Mass Communication Quarterly (JMCQ) is published by AEJMC, one of the oldest and most respected academic organizations in the field of journalism and communication studies.

The journal features peer-reviewed research covering media practices, communication theory, journalism trends, and mass media effects.

It serves as an important platform for schoiars, educators, and researchers to share empirical findings, advance theoretical understanding, and influence academic discussions in media studies globally.

13. In W. Rostow's five stage model of transition, as provided in the Stages of economic growth - A non-communist manifesto, a nation transforms from a traditional to the modern stage in which of the following?

Correct Answer: 1. Take-off stage
Solution:In W. W. Rostow's five-stage model of economic growth, the transition from a traditional society to a modern industrialized society primarily occurs during the Take-off stage.

This is the turning point where economic growth accelerates due to investment in industries, technological innovation, structural changes, and increased productivity.

During this stage, traditional barriers weaken, modern institutions strengthen, and the economy becomes self-sustaining. The take-off marks the beginning of continuous development, eventually leading toward maturity and mass consumption stages.

14. According to Anthropologist Edward Hall, the three characteristics of culture are:

A. Culture is shared by members of the group and helps define them
B. Culture is learned, not innate
C. Learning of culture is inter-related with lawful activities
D. Culture is inseparable from communication

Choose the correct answer from the options given below:

Correct Answer: 1. A, B, D only
Solution:According to Edward T. Hall, culture has three essential characteristics: it is shared among members of a group, it is learned rather than biologically inherited, and it is inseparable from communication.

Hall emphasized that culture and communication cannot be separated because communication patterns, meanings, and interpretations emerge from cultural context.

These three elements help explain how groups develop common behaviors, how individuals internalize cultural norms, and how communication acts as the medium through which culture is expressed and understood.

15. According to the five stage model of Diffusion of Innovation, the fourth stage is:

Correct Answer: 2. Trial
Solution:In Rogers' five-stage Innovation-Decision process, the Trial stage comes fourth and represents the phase where an individual tests the innovation on a limited basis before fully committing to it.

By this point, the person has already learned about the innovation (Knowledge), formed attitudes toward it (Persuasion), and evaluated whether it seems useful (Decision/Evaluation).

The Trial stage allows hands-on experimentation so the individual can personally judge its practicality, benefits, and possible drawbacks. This small-scale testing reduces uncertainty, builds confidence, and acts as a bridge toward the next stageAdoption-where full commitment and continued use take place.

16. "Many Voices One World", UNESCO report addressed which of the following issues?

Correct Answer: 1. Imbalances in the flow of news
Solution:The UNESCO report "Many Voices, One World" (also known as the MacBride Report, 1980) addressed the global inequality in the movement of news and information between developed and developing nations.

It highlighted how a few Western news agencies dominated international communication, creating a one-way flow that shaped global perceptions in a biased manner.

The report called for a more balanced flow of information, cultural representation, and media diversity, forming the basis of the debate around the New World Information and Communication Order (NWICO).

Its goal was to promote fairness, reduce dependency, and ensure that all countries-especially the Global South-could communicate their voices equally on the world stage.

17. Which of the following is the key principle of development communication, as emphasized by Paulo Freire?

Correct Answer: 2. Bottom-up participation and empowerment
Solution:Paulo Freire's principle of development communication emphasizes that real social change happens only when communities participate actively in decisions that affect their lives.

Instead of messages being imposed from above, Freire argued that people must dialogue, question, reflect, and act together to transform their conditions. This bottom-up approach empowers individuals to become agents of change rather than passive recipients of information.

His model rejects authoritarian communication and stresses that development must be rooted in collective voice, critical consciousness, equality, and shared problem-solving within a community.

18. Which of the following Development Communication approaches emphasizes the community based participatory research and action to resolve local developmental issues?

Correct Answer: 4. Participatory Rural Appraisal
Solution:This development communication approach encourages communities to jointly analyze local problems, map their resources, share experiences, and decide their own solutions.

PRA values indigenous knowledge and believes that real development emerges from within the community rather than being prescribed by external experts.

It uses tools such as social mapping, timelines, seasonal calendars, transect walks, and group discussions to involve villagers directly in every stage of planning.

The method promotes empowerment, transparency, and ownership of the development process, making it highly effective for addressing grassroots-level issues through collaborative action.

19. Which article of the Indian Constitution allows/permits freedom of speech in parliament where no member shall be liable for any legal proceedings?

Correct Answer: 4. Article 105
Solution:rticle 105 of the Indian Constitution provides freedom of speech to Members of Parliament inside the House and grants immunity from any legal proceedings for anything said or any vote given in Parliament.

This protection ensures that elected representatives can speak freely, raise issues boldly, and participate without fear of external pressure or legal consequences.

The article also protects parliamentary committees and maintains the autonomy and dignity of the legislature. Such privileges uphold democratic functioning by allowing open debate, critique, and transparent functioning of Parliament.

20. Which was the first newspaper in the world to go online?

Correct Answer: 3. Ohio's Columbus Dispatch
Solution:The Columbus Dispatch became the first newspaper in the world to go online in 1980 through the Compuserve digital service. This pioneering step marked the beginning of digital journalism, long before the internet became widely accessible.

Readers could view articles electronically, demonstrating a revolutionary shift in how news could be distributed. This early experiment paved the way for the online news culture that later expanded globally in the 1990s and journalism into a digital-first industry.