UGC NET/JRF EXAM, Mass Communication and Journalism, June-2025

Total Questions: 100

41. Which of the following is NOT true about Exhibition which is considered as a Public Relations tool?

A. The item displayed leaves a lasting impression
B. It involves participation of people on a large scale
C. Products can be demonstrated in a relaxed atmosphere
D. It can trigger off sales immediately
E. It can effect demand-supply chain immediately

Choose the correct answer from the options given below:

Correct Answer: 3. D and E only
Solution:Exhibitions are effective PR tools because they allow product display, public interaction, and demonstrations in a relaxed environment. They create strong impressions (A), involve public participation (B), and allow products to be showcased freely (C).

However, exhibitions do not usually trigger immediate sales (D) because their purpose is brand visibility and audience engagement, not instant transactions.

They also do not immediately affect the demand-supply chain (E), as supply changes depend on longterm market factors, not short-term exhibitions. Therefore, D and E are the statements that are NOT true

42. Arrange the following events relating to development of TV in India in order of their launching beginning from the first:

A. Introduction of 1st Hindi News Bulletin
B. Introduction of Krishi Darshan
C. Color Television Transmission
D. Introduction of the first Soap Opera, (Hum Log)
E. SITE Programmes

Choose the correct answer from the options given below:

Correct Answer: 2. A, B, E, C, D
Solution:A. First Hindi News Bulletin (1965)
B. Krishi Darshan (1967)
E. SITE Programme (1975-76)
C. Colour TV Transmission (1982, Asian Games)
D. Hum Log, first TV soap opera (1984)
Thus, the correct chronological order-from earliest to latest-follows the sequence:
А→B→E→ C → D.

43. Arrange the following in correct sequence beginning from the first:

A. The Internet Advertising Agency Double click founded
B. Benjamin Franklin sells ad space in the Pennsylvania gazette
C. Establishment of the American Advertising Agencies
D. Tobacco Ads banned from TV in United States
E. Federal Trade Commission is established to monitor advertising practices

Choose the correct answer from the options given below:

Correct Answer: 2. B, E, C, D. A
Solution:В. Вenjamin Franklin sells ad space in Pennsylvania Gazette (early 1700s), one of the earliest American advertising acts.
E. Federal Trade Commission (FTC) is established in 1914 to regulate advertising ethics.
C. American Association of Advertising Agencies (AAAA) established in 1917.
D. Tobacco ads banned from US television in 1971 as part of public health policy.
A. DoubleClick, the internet advertising company, founded in 1996 during the early web advertising boom.
Hence, the correct chronological order is:
B →E→ C → D A.

44. Which of the following is true about compression and encoding scheme known as motion picture, expert group 4 (MPEG 4)?

A. It reduces the amount of data to about 80% of the original one
B. MPEG 4 was historically the dominant industry standard for internet video streaming
C. MPEG 4 is the industry standard for satellite television broadcast
D. MPEG 4 audio formats can be sent and received easily
E. MPEG 4 format needs lesser bandwidth space

Choose the correct answer from the options given below:

Correct Answer: 1. B, C, D, E
Solution:MPEG-4 became a dominant standard for online video streaming
(B) because of its efficient compression and compatibility with multiple
devices. It is also widely used in satellite TV broadcasting due to its ability to transmit high quality audio-visual content at lower bitrates
(C).MPEG-4 audio formats (like AAC) are lightweight and easy to send/receive across networks
(D). It requires less bandwidth compared to earlier formats such as MPEG-1 and MPEG-2
(E).Statement A is incorrect because MPEG-4 compression reduces data far more than just 80%; the reduction is significantly higher. Therefore, B, C, D, and E are correct.

45. Arrange the following in sequential order:

A. Review existing research
B. Develop hypothesis
C. Determine appropriate methodology
D. Analyze and interpret the results
E. Collect relevant data

Choose the correct answer from the options given below:

Correct Answer: 1. A, B, C, E, D
Solution:The logical flow of a research process begins with reviewing existing research (A) to understand what is already known. Based on this, hypotheses are developed (B) to guide the investigation.

Next, researchers determine the appropriate methodology (C) to test these hypotheses. With methods fixed, they then collect relevant data (E), which finally leads to analyzing and interpreting the results (D). This order reflects the universally accepted scientific research sequence.

46. Write in sequential order the phases in the development of mass media research as postulated by Wimmer and Dominick:

A. The medium
B. Effects of the medium
C. How the medium can be improved
D. Uses and users of the medium

Choose the correct answer from the options given below:

Correct Answer: 4. A, D, B, C
Solution:Wimmer and Dominick describe the development of mass media research through four historical phases that show how academic attention shifted from the medium itself to its users, effects, and eventual improvement.

The first phase, The Medium (A), focuses on identifying the nature, structure, and functioning of the new technology-how it works, who owns it, and what its characteristics are.

After establishing this baseline, research moves to Uses and Users of the Medium (D), where scholars analyze how audiences adopt the medium, why they use it, and what gratifications they seek, marking the rise of audience-centered research.

The third phase is Effects of the Medium (B), which investigates how exposure influences beliefs, attitudes, emotions, and behaviors, leading to major theories such as agenda-setting, cultivation, and social learning.

Finally comes How the Medium Can Be Improved (C), where research becomes applied and evaluative, offering suggestions for better content, ethical use, and social value.

This progression reflects the chronological evolution from understanding the medium → understanding
its users → understanding its impact → improving
its function.

47. Arrange the following in chronological order of occurrence, beginning from the first:

A. Radio broadcast named as All India Radio
B. Lionel Fielden appointed Controller of Broadcasting in India
C. Prasar Bharati Bill introduced in Indian Parliament
D. Radio separated from Doordarshan
E. A.K. Chanda Committee submits its report

Choose the correct answer from the options given below:

Correct Answer: 2. В, A, E, D, C
Solution:B. Lionel Fielden appointed Controller of Broadcasting (1935), laying the foundation for organized broadcasting in India.
A. AIR (All India Radio) officially named in 1936, formalizing national radio services.
E. A.K. Chanda Committee report submitted in 1966 recommending autonomy and structural reforms.
D. Radio and Doordarshan separated in 1976, giving TV and radio distinct administrative identities.
C. Prasar Bharati Bill introduced in 1979 to establish an autonomous broadcasting corporation.
Thus, the correct chronological order is:
BAED→С.

48. Arrange the following in a sequential manner beginning from the first:

A. Internet launched
B. World Wide Web developed
C. Facebook launched
D. Internet Protocol TV starts
E. Personnel Computer developed

Choose the correct answer from the options given below

Correct Answer: 3. E, A, B, D, C
Solution:E. Personal Computer developed (early 1980s), marking the rise of personal digital technology.
A. Internet launched (ARPANET transitions, early 1980s-1990).
B. World Wide Web developed by Tim BernersLee in 1991, enabling graphical websites.
D. Internet Protocol Television (IPTV) begins mid-1990s to early 2000s with broadband expansion.
C. Facebook launched in 2004 during the rise of social networking platforms. Thus, the correct sequence is: EA→ B → D C.

49. Arrange in sequential order beginning from the first:

A. Right to Information Act
B. Cable Television Act
C. Copy Right Act
D. Indian Cinematograph Act
E. Prasar Bharati Act

Choose the correct answer from the options given below:

Correct Answer: 2. D, C. E. B, A
Solution:D. Indian Cinematograph Act (1918), governing film certification and film rules.
C. Copyright Act (1957), protecting intellectual property in creative works.
E. Prasar Bharati Act (1990), providing autonomy to India's public broadcasters.
B. Cable Television Regulation Act (1995), regulating cable networks in India.
A. Right to Information Act (2005), ensuring citizen access to government records. Thus, the sequence is DC→E B А.

50. Arrange the following films in chronological order beginning from the firs

A. Raja Harischandra
B. Alam Ara
C. England Returned
D. Gopi Kishan
E. Do Bigha Zameen

Choose the correct answer from the options given below:

Correct Answer: 3. А, C, B. E. D
Solution:The chronological arrangement of the films follows the progression of Indian cinema from its earliest silent era to its later commercial period.

Raja Harischandra (A), released in 1913, stands as the first full-length Indian feature film and marks the formal birth of Indian cinema.

Next comes England Returned (C) from 1921, another silent-era production by Dadasaheb Phalke that expanded early Indian storytelling on screen.

The arrival of sound in cinema is represented by Alam Ara (B), released in 1931 as the first Indian talkie, introducing dialogue, songs, and a new cinematic experience.

Do Bigha Zameen (E), released in 1953, symbolizes the rise of realistic, socially conscious films and is a landmark of early parallel cinema.

Finally, Gopi Kishan (D), released in 1994, belongs to the mainstream commercial era and showcases the evolution toward modern masala entertainment. Together, this order-A → C → B → Е→ D-accurately reflects the historical development
of Indian cinema across eight decades.