UGC NET/JRF EXAM, Mass Communication & Journalism, June-2020

Total Questions: 100

1. The relationship between text and social structure is:

Correct Answer: A. Mediated
Solution:Mediated: Clearly, while studying Media Texts and Society's Values, focus remains on relationship between values prevailing in society as well as on media texts.

Media actually represent, reflect and thus mediate ideas which are harboured by any specific economic, social, political, cultural group.

Students thus study and critically examine a firmly established idea, social custom or any such narrative which media texts give space to.

When stories release in media, such are read extensively and over a number of times in society and the prevailing customs and values,

give direction to such media reports and it is also noteworthy that such values are in state of perpetual change and evolve over a period of time and therefore, conflict and tension may also arise between opposite values and forces adhering to these.

2. The social categories perspective of communication is based on a collection of:

Correct Answer: D. Stereotypes held by social scientists
Solution:The use of language is of immense importance when it comes to consensualisation of stereotypes who are present in cultural cluster.

On stereotyping and language use, there is available some literature, examining which, we can comfortably proclaim Social categories and Stereotypes Communication Framework (SCSC).

Clearly, within such a framework, we can see an amalgamation of language areas and where linguistic processes are explicated in which stereotypes based upon specific social category, are present.

3. In communication, 'The project of the self' is a concept developed by:

Correct Answer: B. John B. Thompson

4. Stuart Hall described the television viewers as:

Correct Answer: C. Cultural dopes
Solution:Cultural Dopes, well friends, dope refers to a stupid person and in western countries, TV sets are often termed as idiot boxes, meaning what a person watches and follows in TV programs is what is scripted by some other person, and then,

God forbids, if he tries to implement what he has seen and liked on TV in real life, the outcome of which, can never be the same in reality. But, since the strength of TV viewers rose incredibly in almost every part of the country, it is thus obvious to regard them as cultural dopes.

5. The diffusion model assumes that a proper combination of two things can move individuals from a process of awareness of new technology to adoption of that technology. Which are the two things?

Correct Answer: B. Non-mediated and inter-personal communication

6. In Daniel Lerner's model of social development, what two functions does mass media perform that are conducive to modernization?

Correct Answer: C. Mass media advocates and supports modernisation
Solution:Mass media advocates and supports mcdernisation. Daniel Lerner penned down "The passing of Traditional Society: Modernizing The Middle East (1958), which is a study about Iran, Egypt, Jordan,

Lebanon, Syria and Turkey wherein the role of mass communication has been accentuated upon in modernization process, specially for such countries that were freed later.

The theory actually presents a model meant for societal change for economically poor nations was made possible when they imbibed sophisticated manufacturing technology from the west, alongside the political structures, values, and systems meant for mass communication.

In his model, urban proliferation paves way for media enrichment as news and info could become a demand and it would call for literacy drive too which would again lead to opening of more schools and this factor would again drive community to invest more and would give new direction to politics of that land.

7. What kind of media is defined by Wang and Dissanayake as a communication system embedded in the culture which existed before the arrival of mass media and that still exists as a vital mode of communication?

Correct Answer: C. Folk media

8. What is the difference between communicative action and strategic action?

Correct Answer: D. Communicative action tries to achieve mutual understanding, strategic action colonizes other people's lifeworld and is manipulative.
Solution:Communicative action tries to achieve mutual understanding, strategic action colonizes other people's lifeworld and is manipulative.

9. Events that occur suddenly and fit well with the news organizations' schedule are more likely to be reported. Which news value does this explain?

Correct Answer: C. Disruption
Solution:Disruption: Clearly, media houses prepare and work upon lengthy stories and schedule them for publishing and serving them before audience but when some other major events break out with major consequences and implications,

such need to be covered as well and hence disruption in story line takes place but being a responsible and sensible media house (either print or electronic or digital).

such need to be given space too. This is the role of independent media to report significant events which are likely to have direct impact over society and which question efficiency of any public department.

10. Which news element is sometimes described as "The basic news value"?

Correct Answer: C. Negativity
Solution:Thinking about news values, such are basic criteria, on the basis of which journalists decide if they should report an event in media or not. Such criteria are "extraordinariness".

"negativity" and "elite persons". This is only because of such news values that sociologists reckon the news as the social construction, that is news is just not independent reporting of the events with an objective,

in society, but the fact that news coverage is the outcome of certain processes by which those at the centre, i.e., owners, editors and journalists would decide about the importance of events and if such events should be given coverage to.