UGC NET/JRF EXAM, Mass Communication & Journalism, March-2023*

Total Questions: 100

1. Verbal code for communication is:

Correct Answer: C. Language
Solution:Language is considered as a verbal code for communication. It's a comprehensive system of conventional symbols, signs, or sounds that allow individuals to convey or exchange information.

As a fundamental tool of communication, language enables us to express emotions, share ideas, argue our points, and engage in complex discussions and negotiations.

It's the primary medium through which we communicate with one another, making it central to human interaction and society at large.

2. First newspaper which was printed in Indian language:

Correct Answer: C. Digdarshan
Solution:The first newspaper printed in an Indian language was indeed 'Digdarshan'. It was first published in 1818 by the Serampore Mission press in Bengali, which was operated by the Baptist missionaries, including William Carey.

It's important to note that Digdarshan was not a traditional newspaper by today's standards, but more of a periodical which covered a wide variety of subjects including science, culture, history, and more.

This was a critical step in the proliferation of print media in India, which later played a crucial role in the Indian independence movement.

3. ______is a brief and catchy piece of music, composed to advertise a product or to identify a station or a presenter.

Correct Answer: C. Jingle
Solution:A jingle is a short, catchy piece of music that's used in advertising to promote a product, service, or even to identify a radio or television station. Jingles are designed to be memorable and to stick in the minds of listeners.

They often include a catchy tune, repetition, and rhyme, which all contribute to their effectiveness. A well-designed jingle can have a substantial impact on an advertisement's success, helping to enhance brand recognition and making the advertised product or service more memorable to consumers.

4. Who is the father of the mathematical theory of communication?

Correct Answer: C. Shannon and Weaver
Solution:The mathematical theory of communication, also known as the Shannon Weaver model, was developed by Claude Shannon and Warren Weaver.

This model, also referred to as the "mother of all models," laid the foundation for communication studies by introducing concepts like sender, message, channel, and receiver.

The theory highlights the process of encoding, transmission, and decoding of messages, and also considers potential barriėrs like noise.

This has greatly influenced our understanding of human communication and has been fundamental to developments in areas like information theory, telecommunications, and related fields.

5. Traditional Media have fallen in disuse, how would we revive their old glory?

Correct Answer: C. Use academic curricula in educational institutions, that essentially include the. study of such media.
Solution:Reviving the old glory of traditional media is indeed a complex issue. The response 'C' implies the integration of traditional media studies into the academic curriculum.

By doing so, future generations are equipped with the knowledge and appreciation for traditional media, promoting its longevity and relevance. However, this isn't a singular solution.

It needs to be complemented by the digital promotion of traditional media (response 'B') and creating a greater general awareness and appreciation for such forms of media.

We must remember that while traditional media have their unique appeal, they also need to adapt and evolve with changing times to stay relevant.

6. Which approach is most appropriate to develop an advertisement for the development of a communication campaign in rural areas?

Correct Answer: B. Participatory approach
Solution:A participatory approach is typically the most appropriate when developing an advertisement for a communication campaign in rural areas.

This is because it involves the community members directly in the process, making the content of the campaign more relevant and relatable.

The participatory approach values the input and insights from the local community, ensuring that their needs, perspectives, and cultural sensitivities are taken into account.

This approach can help to build trust, foster community ownership of the campaign, and ultimately, increase the campaign's effectiveness and impact.

7. Goal Number 16 of Sustainable Development Goals (SDG) is based on:

Correct Answer: B. Peace, justice and strong Institutions
Solution:The 16th goal of the Sustainable Development Goals (SDGs) is focused on "Peace, Justice, and Strong Institutions".

This goal emphasizes the promotion of peaceful and inclusive societies for sustainable development, providing access to justice for all, and building effective, accountable institutions at all levels.

It recognises that sustainable development cannot be realized without peace and security, and that peace and security will be at risk without sustainable development.

8. "Resource Mobilization theory has been considered as a good starting point for the interpretation of utility and impact of social media technologies in social movement." This statement is related to which of the following?

Correct Answer: C. Eltantvi and Veest
Solution:The statement is related with Eltantvi and Veest. 'Resource Mobilization Theory' is a principle often used to explain the dynamics of social movements.

It emphasizes the ability of movement's members to acquire resources and mobilize people towards accomplishing the movement's objectives.

9. A newspaper 'Mirat-ul-Akhbar' was introduced by Raja Ram Mohan Roy in which language?

Correct Answer: C. Persian
Solution:The newspaper 'Mirat-ul-Akhbar' was introduced by Raja Ram Mohan Roy and was published in Persian. Raja Ram Mohan Roy was a prominent social reformer during the 19th century and is often referred to as the "Father of the Indian Renaissance."

His introduction of the 'Mirat-ul-Akhbar' marked a significant step forward in the evolution of Indian journalism, as this newspaper served as a critical platform for discussing social and political issues.

10. Which year the Government of India had approved the policy for licencing to establish Community Radio Station (CRS) in Educational Institute of the country

Correct Answer: C. 2002
Solution:The Government of India approved the policy for licensing to establish Community Radio Station (CRS) in Educational Institutions in the year 2002.

Community Radio Stations play a crucial role in disseminating localized information, serving the educational needs, and providing a platform for community engagement.

It's important to note that the emergence of CRS in educational institutions marked a significant step in democratizing the airwaves in India, allowing for more diverse and localized content.