UGC NET/JRF EXAM, Mass Communication & Journalism, March-2023*

Total Questions: 100

91. Read the following passage carefully and answer the questions based on it:

Communication gets success because of only one reason that is the message sense in conformity with needs of receptors, though it should be seen completely separate from source of message.

Communication would be only effective, when the source and the receptor, both draw similar meaning; if communication source would be elitist,

for transmission of message and adopted in downward direction and source of communication or planner or their implementer are not appropriate, then we can not get expected success by presuppositive content.

It is important for the soultion of the problem that participatory understanding should be created and receptor had ability to solve that. It would be not only enhance the mutual understanding but would also promote mutual trust between the source and the receptor.

For message and their communication, and appropriate and right direction is also of much important. This path channel should be under the area of participant and should be conformity with communication's goals.

For example, TV educational programmes would be successful to achieve their goals only, when illiterate adults have their own medium to reach.

It is important for the success of development programme that it should be integrated; it should be in conformity with people's needs and in that their participation should be sought.

When source and Receptor, both derives similar meaning of communication then:

Correct Answer: B. Communication is effective
Solution:The passage implies that communication is effective when both the source and receptor derive a similar meaning from it. Therefore, option B is the correct answer.

92. It is important to solve problem in Development Communication that:

Correct Answer: C. Both (A) and (B)
Solution:According to the passage, it is important to solve problems in Development Communication that both participant's understanding should be created and the receptor should be able to solve them. Hence, option C, which combines both these elements, is the correct answer.

93. If Development programmes should be integrated, it should be in conformity with people's need and their participation in that then:

Correct Answer: A. Development programme will succeed.
Solution:The passage suggests that a development programme will succeed if it is integrated, conforms to people's needs, and includes their participation. Therefore, option A is the correct answer.

94. There is only one reason to get success in communication:

Correct Answer: B. Message sense is in correspondence with Receptor's needs.
Solution:The passage suggests that the only reason to get success in communication is when the sense of the message corresponds with the receptor's needs. Therefore, option B is the correct answer.

95. We can not get expected success by presuppositive content:

Correct Answer: C. Both (A) and (B)
Solution:The passage implies that we cannot achieve expected success with presuppositive content if the communication source is elitist and if the transmission of the message adopts a downward path or direction. Therefore, option C, which includes both these conditions, is the correct answer.

96. Read the following passage carefully and answer the questions that follow:

A sizeable population of the voting audience belongs to the age group of 18/19 years. It is a proven fact that the youth are the prime users of the Social Media, thus implying that a considerable voting population is active users of the social media.

In fact, this percentage of first time voters is much more than the general elections that were held in 2009. With increased awareness about citizens right in democracy, corporate institutions have also acknowledged the voting process as a fundamental need for smooth functioning of a democracy.

Facebook and Times of India have taken a joint initiative by which they are jointly encouraging people to vote. Facebook has incorporated a new Feature that allows adding a life event to one's  profile that he/she is registered to vote.

One can even choose Date, Photo and Place where he/she is registered and share his/her story. According to Digital insight, which is an online statistical-analysis site, 23% of FB users check account 5 times a day; 60% of twitter users access it from mobile phones;

80% of Google+ users login once a week, 60% uses login daily. This implies the advantage of putting messages on social media. If we take the Facebook scenario, putting a political propaganda message on

Facebook would mean that the same message would have the probability of being viewed by the millions of users for almost 5 times a day. This is in close correspondence with the theory of advertising, widely practiced in the market, that more the repetition of messages, more is people's remembrance of them.

What is essential for smooth conduct of democratic elections?

Correct Answer: B. Awareness
Solution:The passage suggests that increased awareness about citizens' rights in democracy is fundamental for the smooth conduct .of democratic elections. Therefore, option B is the correct answer.

97. Enrollement of First Time voters is______.

Correct Answer: B. Increasing
Solution:The passage states that the percentage of first-time voters has increased compared to the general elections held in 2009. Hence, option B is the correct answer.

98. Theory of advertising means:

Correct Answer: C. To remember
Solution:-The theory of advertising mentioned in the passage emphasizes the importance of repetition of messages to enhance people's remembrance of them. Therefore, option C is the correct answer.

99. As per above paragraph which is powerful media for election awareness?

Correct Answer: B. Facebook
Solution:The passage suggests that Facebook, due to its frequency of usage and user base, is a powerful medium for election awareness. Therefore, option B is the correct answer.

100. At the Time of elections, role of social media is_______.

Correct Answer: A. Influencer
Solution:According to the passage, social media, particularly Facebook, due to its high visibility, has the power to influence voters during elections. Hence, option A is the correct answer.