UGC NET/JRF EXAM, Mass Communication & Journalism, March-2023*

Total Questions: 100

31. NBC in New York city established the first regular TV broadcasts in United States in the year:

Correct Answer: В. 1939
Solution:The National Broadcasting Company (NBC) established the first regular television broadcasts in the United States in 1939. This major advancement in media technology was announced at the New York World's Fair, an event that celebrated innovation and progress.

The inaugural broadcast featured a speech by President Franklin D. Roosevelt, making him the first U.S. president to appear on television. This marked the beginning of a new era in news, entertainment, and information dissemination.

32. Full form of G.P.S. is:

Correct Answer: B. Global Positioning System
Solution:The term GPS stands for Global Positioning System. This is a satellite-based navigation system that provides geolocation and time information to a GPS receiver anywhere on Earth.

This system has revolutionized many aspects of modern life, from navigation and map-making to military use and weather forecasting. It allows for precise positioning and timing, which is critical in a wide range of applications.

33. Who coined term 'cyberspace'?

Correct Answer: B. William Gibson
Solution:The term 'cyberspace' was coined by William Gibson, a renowned science fiction author. He first used this term in his novel 'Neuromancer' published in 1984.

In Gibson's work, 'cyberspace' is described as a global network of interconnected digital systems, a concept that presciently captures the essence of today's internet. His visionary concept has had a profound impact on how we perceive and interact with digital technologies.

34. Human ear is most sensitive to noise in the frequency range:

Correct Answer: В. 20-20 KHz
Solution:The human ear is most sensitive to frequencies in the range of 20 Hz to 20 kHz. This range, also referred to as the 'audible range', is the standard measure of human hearing capabilities under normal conditions.

Sounds that fall within this range can be comfortably heard without causing damage to the ears. Frequencies below or above this range, known as infrasound and ultrasound respectively, cannot typically be perceived by the human ear.

35. 'World Radio Day' is celebrated on:

Correct Answer: B. 13th February
Solution:World Radio Day is celebrated on the 13th of February each year. The United Nations Educational, Scientific and Cultural Organization (UNESCO) proclaimed this date in 2011.

This annual celebration recognizes the unique power of radio to touch lives and bring people together across every corner of the globe.

It offers an opportunity to honor the impact of radio, facilitate access to information through free, independent and pluralistic radio broadcasts, and promote gender equality in radio broadcasting.

36. Research 'NOIR' is:

Correct Answer: C. Nominal, Ordinal, Interval, Ratio
Solution:NOIR is an acronym used in the field of statistics to denote the four levels of data measurement: Nominal, Ordinal, Interval, and Ratio. These measurement levels provide a standardized way of understanding and interpreting the properties of variables.

The nominal level categorizes data without any order or priority. The ordinal level arranges data in some sort of order.

The interval level allows for the degree of difference between variables to be studied. The ratio level allows for the identification of the exact value between variables and the ability to calculate ratios.

37. In which approach hypothesis or theory not applied?

Correct Answer: C. Ground theory
Solution:Grounded Theory is a research methodology where no predefined hypotheses or theories are applied. Instead, theories are inductively derived from the data collected.

Developed by Barney Glaser and Anselm Strauss, Grounded Theory is used to generate or discover a theory or hypothesis from the data itself rather than using data to test a preconceived theory.

It's a systematic approach, usually used in social sciences, that allows the researcher to discover new theories based on the analysis of raw data.

38. Code of Ethics for Media Research is:

Correct Answer: D. All of the above
Solution:The Code of Ethics for Media Research comprises all of the provided options: Integrity, Responsibility, and Professional Competences. Integrity refers to the honest and ethical conduct of research, maintaining a strong moral compass.

Responsibility involves the obligation to treat all subjects with respect and to protect their rights and privacy.

Professional Competences refers to the need for researchers to continually improve their skills and abilities in order to ensure the quality of their work. Together, these principles form the foundation of ethical media research.

39. Imprint lines means:

Correct Answer: C. Details of Registration
Solution:Imprint lines in the context of print media usually refer to the details of registration of the publication. They provide key information about the publication, including the names of the publisher and editor, the place of publication, and the printer's name and address.

These details are typically found on the editorial or information page of a publication. They serve as a formal record of the publication's registration details, ensuring transparency and accountability.

40. The First Advertising Agency was set up in the year:

Correct Answer: C. 1841
Solution:The first advertising agency was established in 1841 by Volney B. Palmer in Philadelphia. This marks a significant milestone in the history of advertising as it heralded the beginning of an industry that has since grown and developed into a critical part of the global economy.

Advertising agencies play a central role in promoting goods and services, helping businesses reach their target audience effectively.

The advent of advertising agencies marked a shift towards more organized and professional advertising practices, significantly impacting the world of business and commerce.