UGC NET/JRF EXAM, Mass Communication & Journalism, March-2023*

Total Questions: 100

51. After the emergency (1977) the following publication entered into Indian Publication industry:

(a) The Telegraph
(b) Mid-day
(c) Dainik Bhaskar
(d) Indian Express
(e) Frontline

Choose the correct answer from the options given below:

Correct Answer: B. (a), (b) and (e) only
Solution:After the Indian Emergency in 1977, The Telegraph, Mid-day, and Frontline entered the Indian publication industry. This period marked a significant change in the Indian media landscape, with the lifting of press censorship and the emergence of new media houses.

The Telegraph is an English daily newspaper founded in 1982 and published by the ABP Group in Kolkata.

Mid-Day is a Mumbai-based newspaper that was established in 1979. Frontline is a fortnightly English language magazine published by The Hindu Group of publications from Chennai.

52. The book "Diffusion of Innovation" presents the concept of innovation and argues:

(a) 34% people have the ability to face risks.
(b) Innovation means a new idea, behaviour or an object.
(c) Will power to acquire innovation depends on one's ability
(d) 50% people have information through interpersonal communication (e) 34% people are laggards

Choose the most appropriate answer from the options given below:

Correct Answer: B. (b), (c) and (d) only
Solution:The book "Diffusion of Innovations" by Everett Rogers presents the concept of how new ideas and technologies spread within a community or society. The options (b), (c), and (d) correctly represent the key aspects of this theory.

Innovation means a new idea, behavior, or object. The willpower to acquire innovation depends on one's ability and around 50% of people have information through interpersonal communication.

53. In 1986 Coca Cola introduced two slogans to differentiate brand, which was that?

(a) The pause that refresh
(b) Red, White and You
(c) Enjoy thirst
(d) Catch the wave
(e) What you want is coke

Choose the correct answer from the options given below:

Correct Answer: B. (b) and (d) only
Solution:In 1986, Coca-Cola introduced two slogans to differentiate its brand: "Red, White and You" and "Catch the Wave".

These slogans were part of their, marketing campaigns to bolster their image and customer association. However, "Fingerlicking good" is a famous slogan used by KFC, not Coca-Cola.

54. What are the amendment made in the Copyright Amendment Act, 2012?

(a) The writer would be considered first owner.
(b) It enables the writer or claim equal royalty in case of any use of sound recording and cine-art.
(c) It provides complete rights to the director.
(d) It provides original specific identity to the rights of artist.
(e) It enables especially to the owner.

Choose the correct answer from the options given below:

Correct Answer: C. (a), (b), (d) and (e) only
Solution:The Copyright Amendment Act of 2012 introduced several changes to the original Copyright Act of 1957. The amendments (a), (b), (d), and (e) accurately reflect the changes made.

The writer is considered the first owner of the copyright. The amendment allows writers to claim equal royalty in case of the use of sound recording and cine-art.

It provides an original specific identity to the right of artists and particularly enables the owner. These amendments were intended to protect and enhance the rights of artists, writers, and creators.

55. Some of functions of Press Council of India was amended in the year 1978.

(a) Undertake studies of foreign newspapers.
(b) Promote functional relationships.
(c) Give opinion to Central Government regarding standard of Newspapers.
(d) Give developmental opinion.
(e) Build Code of conduct for Newspapers.

Choose the correct answer from the options given below:

Correct Answer: C. (d) and (e) only
Solution:The Press Council of India (PCI) was established in 1978 with a mandate to preserve the freedom of the press and maintain and improve the standards of newspapers and news agencies in India.

The amendments in 1978 were aimed to further these goals. Option (d) and (e) align with the functions of the PCI - giving developmental opinion and building a code of conduct for newspapers. These tasks form a crucial part of the PCI's role in guiding and regulating the Indian press.

56. Good Advertisement is expected to build relationship with whom?

(a) The Buyer
(b) The Brand
(c) The Advertiser
(d) The Loyal Customer
(e) The Retailor

Choose the correct answer from the options given below:

Correct Answer: B. (a), (b) and (d) only
Solution:The goal of good advertising is to build a relationship with the buyer, the brand, and the loyal customer.

The buyer and the loyal customer are the target audiences for any advertisement. The brand, on the other hand, is the entity that the advertisement is trying to promote.

Good advertising aims to connect these elements, creating a positive relationship between the buyer and the brand, and reinforcing the loyalty of existing customers.

57. Denis McQuail's characterization of Mass Media include:

(a) The audience is part of a mass culture.
(b) Audiences are homogenous
(c) They are directed toward large audiences
(d) They are private and their content is open
(e) The relationship between media personalities and audience members is mediated

Choose the correct answer from the options given below:

Correct Answer: C. (a), (c), (e) only
Solution:Denis McQuail's theory of mass communication highlights several key attributes of mass media. It includes the notion that audiences are part of a mass culture, that mass media are directed towards large, not necessarily homogenous,

audiences, and that the relationship between media personalities and audience members is mediated. While audiences can be diverse, the essence of mass media lies in its broad reach and its power to shape mass culture.

58. Content Analysis is:

(a) Study of how the mass media create their content
(b) Study why mass media do so
(c) Any statistical description of media content
(d) Sdy of meaning of a message
(e) Management of content material

Choose the most appropriate answer from the options given below:

Correct Answer: D. (a), (c), (d) only
Solution:The first ever BBC Broadcast occurred in the United Kingdom in 1922. In Australia, the Australian Broadcasting Company was established in 1929, while in Canada, the Canadian Broadcasting Corporation was established in 1936.

Broadcasting in India began as a private venture in 1927 but it was nationalised in 1930 and became a part of the Department of Communications. In New Zealand, however, radio broadcasting began in 1922, just like the UK.

59. Public Relations specialists create public image for:

(a) Employee
(b) Employer
(c) Content writing
(d) Raise Funds
(e) Direct Public Relations

Choose the correct answer from the options given below:

Correct Answer: C. (d), (e) and (a) only
Solution:Public Relations (PR) specialists work to create a favorable public image for various entities. This could include efforts to raise funds (d), manage direct public relations (e), and to improve the image of employees (a).

It's crucial to remember that PR is all about shaping public perception, so the subjects of these efforts could be individuals (like employees or executives), organizations, or even events.

60. Which of the following dances came under the category of traditional folk dance?

(a) Bihu dance
(b) Raii dance
(c) Robot dance
(d) Contemporary dance
(e) Karma dance

Choose the correct answer from the options given below:

Correct Answer: B. (a), (b), (e) only
Solution:Bihu dance from Assam, Raii dance from Himachal Pradesh, and Karma dance from the tribal regions of Chhattisgarh, Jharkhand, Madhya Pradesh, Odisha, and other states in India are all traditional folk dances.

These dances have a strong cultural significance and are often performed during festivals or significant events. They reflect the rich cultural heritage of India and its diverse traditions.