UGC NET/JRF EXAM, Mass Communication & Journalism, March-2023*

Total Questions: 100

61. The main areas of Non-verbal Communication study are:

(a) Face Expression
(b) Language
(c) Interpersonal zones
(d) Debate
(e) Tattoо

Choose the correct answer from the options given below:

A. (a), (b), (c) only
B. (c), (d), (e) only
C. (b), (c), (e) only
D. (a), (c), (e) only

Correct Answer: D. (a), (c), (e) only

Solution:The field of non-verbal communication primarily studies the ways we communicate beyond the use of words. This encompasses aspects like facial expressions (a), which can convey a range of emotions and thoughts, interpersonal zones (c),

referring to the personal space people maintain in various social and cultural contexts, and tattoos (e), which can express personal beliefs, affiliations or experiences.

Language (b) is not considered non-verbal communication and debates (d) incorporate both verbal and non-verbal aspects, hence, they are excluded.

62. According to Needs theory in Advertising, most commonly identified needs are:

(a) Popularity
(b) Anger
(c) Achievement
(d) Laugh
(e) Novelty

Choose the correct answer from the options given below:

A. (a), (b), (c) only
B. (a), (c), (e) only
C. (c), (d), (e) only
D. (b), (c), (e) only

Correct Answer: B. (a), (c), (e) only

Solution:According to the Needs theory in Advertising, marketers attempt to stimulate a perceived deficiency in a potential consumer's life and then present their product or service as a solution to fulfill that need.

These needs often revolve around aspects like achieving popularity (a), a sense of achievement (c), and experiencing novelty or new experiences (e).

Anger (b) and laughter (d) are more associated with emotional responses rather than fundamental needs, thus they are not included.

63. According to Indian 'Ras theory' accomplishment of Ras is related from the following:

(a) Vibhav
(b) Kavya
(c) Anubhav
(d) Sanket (Indication)
(e) Vyabhichari Bhav

Choose the correct answer from the options given below:

A. (a), (d), (e) only
B. (b), (a), (e) only
C. (a), (c), (e) only
D. (b), (d), (c) only

Correct Answer: C. (a), (c), (e) only

Solution:Indian 'Ras theory' in literature and performing arts outlines the framework for emotional responses evoked in the audience.

The theory suggests the achievement of 'Rasa' (essence or taste) is attained through 'Vibhav' (determinants), 'Anubhav' (consequents), and 'Vyabhichari Bhav' (transitory emotional states).

'Vibhav' (a) denotes the cause or reason that produces a sentiment, 'Anubhav' (c) represents the subsequent reactions or manifestations of that sentiment, while 'Vyabhichari Bhav' (e) refers to the fleeting feelings that accompany the dominant emotion.

64. Following are types of speech?

(a) Madhyama
(b) Paraa
(c) Pashyanti
(d) Akhchara
(e) Vaikhari

Choose the correct answer from the options given below:

A. (a), (d), (e) only
B. (b), (c), (e) only
C. (b), (a), (d) only
D. (b), (e), (a) only

Correct Answer: B. (b), (c), (e) only

Solution:Speech in the Indian philosophical context, specifically in Kashmir Shaivism and the philosophy of sound in the Vedas, is believed to occur at four levels: Para, Pashyanti, Madhyama, and Vaikhari.

Para (b) is the highest form of sound, subtle and transcendental. Pashyanti (c) is the sound at the mental level. Vaikhari (e) is the physical or articulated form of sound that we use in speech. 'Akhchara (d) does not fit into these categories of speech.

65. Tele-communication Department has included which of the following directives and main conditions regarding internet provider licence?

(a) Licence Service Provision has to be limited only to the concerned area.
(b) The way to connect intermediataries and internet gateway is uncertain.
(c) The nature and form can be conveyed.
(d) Customer-centric protection and nondiscriminatory service should be ensured.
(e) The service should not be limited to the given area.

Choose the correct answer from the options given below:

A. (a), (b), (c) only
B. (a), (c), (d) only
C. (b), (d), (e) only
D. (d), (e), (a) only

Correct Answer: B. (a), (c), (d) only

Solution:The directives and main conditions for an internet provider license by the Telecommunication Department of India are likely to include that the License Service Provision is limited to the concerned area (a), that the nature and form of the service can be conveyed (c),

and that customer-centric protection and non-discriminatory service should be ensured (d). These elements underline the need for service providers to adhere to certain standards and principles in order to ensure quality service and fair practices.

66. Match List-I with List-IIІ:

List-I (Name of Newspapers)	List-II (Year of Establishment)
(a) Kesari	I. 1868
(b) Young India	II. 1881
(c) Amrit Bazar Patrika	III. 1919
(d) Indian Opinion	IV. 1904

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	IV	I	II	III
B.	II	III	IV	I
C.	II	III	I	IV
D.	III	I	II	IV

Correct Answer: C.

Solution:The correct match between the newspapers and their year of establishment is as follows: Kesari was established in 1881 (II), Young India was established in 1919 (III), Amrit Bazar Patrika was established in 1868 (I), and Indian Opinion was established in 1904 (IV).

Understanding the historical context of these newspapers provides a sense of India's evolving media landscape during periods of significant political change.

67. Match List-I with List-II:

List-I (Name)	List-II (Co-relation)
(a) Paparazi	I. Photo Journalism
(b) Public Journalism	II. T.V. Journalism
(c) Peni Press	III. Citizen Journalism
(d) Ground Zero	IV. Print Journalism

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	I	IV	II	III
B.	I	II	III	IV
C.	I	III	IV	II
D.	IV	III	I	II

Correct Answer: C.

Solution:Paparazzi is associated with Photo Journalism (I), Public Journalism is a form of Citizen Journalism (III), Peni Press is an aspect of Print Journalism (IV), and Ground Zero is a term often used in TV Journalism (II). Each of these has a unique role in the broad field of journalism.

68. Match List-I with List-II:

List-I (New Agency)	List-II (Country)
(a) EFE	I. Indonesia
(b) AFP	II. Spain
(c) ANTARA	III. Russia
(d) TASS	IV. France

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	II	IV	I	III
B.	II	I	IV	III
C.	IV	I	II	III
D.	IV	II	I	III

Correct Answer: A.

Solution:EFE is a news agency from Spain (II), AFP is based in France (IV), ANTARA is from Indonesia (I), and TASS is from Russia (III). These agencies provide local and international news to their respective countries and have correspondents worldwide.

69. Match List-I with List-II:

List-I (Advertising Agencies)	List-II (Company’s Brand)
(a) O & M (Ogilvy & Mather)	I. Nestle
(b) Mac Cann Ericson	II. Proctor & Gamble
(c) Trikaya Grey	III. Master Card
(d) JWT Hindustan Thompson Associate	IV. Cadbury

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	I	III	II	IV
B.	IV	III	II	I
C.	II	IV	I	III
D.	IV	I	II	III

Correct Answer: B.

Solution:Ogilvy & Mather has partnered with Cadbury (IV), Mac Cane Ericson with Master Card (III), Trikaya Grey with Proctor & Gamble (II), and JWT Hindustan Thompson Associate with Nestle (I)).

Each of these advertising agencies has created memorable and effective campaigns for these companies, helping shape the brand's image and connect with consumers.

70. Match List-I with List-II:

List-I (Doordarshan Channels)	List-II (Year of Establishment)
(a) DD International	I. January 26, 2000
(b) DD Sports	II. March 14, 1995
(c) DD Bharati	III. March 18, 1999
(d) DD News	IV. November 3, 2003

Choose the correct answer from the options given below:

	(a)	(b)	(c)	(d)
A.	I	IV	I	III
B.	II	III	I	IV
C.	I	I	III	IV
D.	II	I	II	IV

Correct Answer: B.

Solution:DD International was established on March 14, 1995 (II), DD Sports on March 18, 1999 (III), DD Bharati on January 26, 2002 (I), and DD News on November 3, 2003 (IV)). Doordarshan, as the national broadcaster of India, launched these channels at different times to cater to various audience needs.