UGC NET/JRF EXAM, Mass Communication & Journalism, October-2022*

It is usually associated with news stories, where the details are presented in order of importance. Writers present their article’s or stories most important items in the intro or the opening paragraphs. Then, the rest of the background information is presented further within the piece.

The 7 C’s of Communication is a checklist that helps to improve the professional communication skills and increases the chance that the message will be understood in exactly the same way as it was intended. To have effective communication, one should keep the following 7 C’s of communication

Each member shall hold his office for the period of three years from the date of publishing of official gazette. On expiry of such three years term the Council needs to be reconstituted for its next term for a period of 3 years.

This book features various developments in mass communication - from the role of cell phones and iPods in the mass media mix to the impact of blogs on the practice of journalism. It is intended for mass communication majors and nonmajors alike.

The visual aspects of the message to be conveyed have to be considered to make the layout aesthetic and communicate effectively. Theme also depends on what the layout is being made for since the requirements for different media differ.

If you look at newspapers, magazines, books, stationary, posters, hoardings, book covers etc., you will notice that the layout is different. These layouts are based on a fixed format called Grid.

There can be layout compositions which are not formatted or conform to any specific action, they are called free or informal compositions, and they may be illustrative. Balance in compositions is usually classified as:

• Symmetrical
• Asymmetrical
• Mechanical
• Visual

The layout composition is easy to make if it is based on a grid. A grid helps divided and use the given space in an organised manner.

A grid is made after centre of interest is decided depending on the requirement, for text if it is primary in the case of books, in a book cover text could be secondary and in case of a magazine cover,

apart from the title, the rest of the text could be tertiary in importance. A grid helps define the text box, the image box and the gutter.

If a reader does not read beyond your first paragraph, they should still have an idea of what your article is about and the most important information from that article.

There are many different strategies for writing a good lead as well as many differing opinions, but the strongest opinion is that they are hard and take time.