UGC NET/JRF EXAM, Mass Communication & Journalism, October-2022*

The basic role of Mass Communication is :

1. Inform People.
2. Build Public Opinion.
3. Persude.
4. Circulate Government Policies. Disseminate Health and Education Programs.
5. Provide Pleasure and Entertainment.
6. Establish Social Contact and Linkage.
7. Help in Facing Disaster and Calamity.
8. Highlight the Diplomatic Role.
9. Promote Political Ideologies.

called “A mathematical theory of Communication” also called as “Shannon-Weaver Model of Communication”. This model is specially designed to develop the effective communication between sender and receiver.

Also they find factors which affecting the communication process called “Noise”. At first the model was developed to improve the technical communication. Later it’s widely applied in the field of communication.

The model deals with various concepts like Information source, transmitter, noise, channel, message, receiver, information destination, encode and decode.

Misleading advertising covers claims made to consumers by manufacturers, distributors and retailers. It can include content in ads, catalogues, websites, social media, etc. Examples could include:

• A false claim or impression about the details of a good or service. For example, a product is a different colour to an ad.
• Misrepresenting the price. For example, advertising a product at sale price when it is not on sale.
• Misrepresenting your consumer rights. For example, saying you consumer rights do not apply when you buy during a sale.

City skyline serves as a pseudo-fingerprint as no two skylines are alike. For this reason, news and sports programs, television shows, and movies often display the skyline of a city to set a location.

The term The Skyline of New York City was first introduced in 1896, when it was the title of a colour lithograph by Chares Graham for the colour supplement of the New York Journal.

Paul Spreiregen, FAIA, has called a [city] skyline as “an expression of a city’s facts or life … a potential work of art … its collective vista.”

Content Preparation:
• As your projects turn out to be more inspiring you can start to storyboard the project.
• Storyboards can really smooth out the post-production process when it’s time for editing. This will really be useful if there are multiple people working on the project.
• A storyboard is a magnificent planning tool that can be used as a guide when planning out video production. It has a sequence of graphic illustrations that visualize a video production.
• Knowing which shots to take and a description of what dialogue takes place can act as an excellent guide in process of media production.

Production:
• Production is the actual filming of the video.
• The video production company you’re working with bring their crew, equipment, talent (actors), and all necessary props to the location and capture all the footage necessary.
• Ensuring every division has satisfactory planning time is the most ideal approach to guarantee that you will run smoothly and you won’t end up running around panicking.
• The production process generally involves executing content that is planned and prepared.
• A strong production depends on strong communication Directors need to be clear about their visions.

Transcoding:
• Filmmaking is a collaborative process, and nowhere is the collaboration more important than during the production phase.

Post-production:
• Once the content is produced and edited, the next stage is to transmit it to the audience.
• With so many different mediums, such as movie theaters, television, video, digital media, and streaming, there are various distribution possibilities.
• What kind of distribution a film gets can depend on its quality and the pull of the filmmaker or studio.

Feedback Analysis:
• Once the art is released, viewers are bound to give their opinions and thoughts about it.
• The content maker should carefully analyze the feedback of his audience so as to get an impression about his work and carefully plan the next project.