UGC NET/JRF EXAM, Mass Communication & Journalism, October-2022*

Total Questions: 100

61. Identify the true statements:

(a) Advertising helps increase primary demand.
(b) Advertising helps increase price hike.
(c) Advertising helps to identify products.
(d) Advertising helps increase loans.
(e) Advertising helps in increasing the customer base of an organisation.

Choose the correct answer from the options given below:

Correct Answer: B. (a), (c) and (e) only

62. Which of the following is NOT related to the website?

(a) Search next
(b) Search engine
(c) Search directory
(d) Search based advertising
(e) Search costs

Choose the correct answer from the options given below:

Correct Answer: D. (b), (c) and (d) only

63. Press Council of India was established_____.

(a) To save press sentiments
(b) To save religious sentiments
(c) To save cultural sentiments
(d) To save political sentiments
(e) To save sentiments of people

Choose the correct answer from the options given below:

Correct Answer: D. (a) and (d) only
Solution:Press Council of India was established to save press and political sentiments. The Press Council of India was first established by the Parliament of India in 1966, recommended by the First Press Commission.

It aims to maintain the independence of the press and to preserve and develop the quality of India's newspapers and news agencies. Presently, the council's work is regulated by the Press Council Act, 1978.

This is a statutory, quasijudicial entity that serves as a watchdog of the press. It adjudicates allegations against and by the press for violations of ethics and violation of press freedom respectively.

64. Secondary colours are called:

(a) Green
(b) Red
(c) Yellow
(d) Purple
(e) Orange

Choose the correct answer from the options given below:

Correct Answer: C. (a), (d) and (e) only
Solution:The colour wheel is based on three categories of colours: Primary colours: The building blocks from which all other colours are derived known as basic colours, as they can't be recreated by colour mixing, traditional art and colour theory accept RYB as the primary colours.

As humans are dichromatic, RYB is fundamental to see the colour spectrum of our world. Secondary colours: These are colour combinations created by the equal mixture of two primary colours. On the colour wheel, secondary colours are located between primary colours.

According to the traditional colour wheel, red and yellow make orange, red and blue make purple, and blue and yellow make green.

If using an RGB colour wheel, there's another set of secondary colours called additives: blue and green produce cyan, blue and red make magenta, and blue and yellow will make green.

Tertiary colours: The combination of primary and secondary colours is known as tertiary or intermediate colours, due to their compound nature.

Blue-green, blue-violet, red-orange, red-violet, yellow-orange, and yellow-green is colour combinations you can make from colour mixing. On a colour wheel, tertiary colours are between primary and secondary colours.

65. Research is:

(a) Assumption
(b) Investigation
(c) Knowledge
(d) Challenge
(e) Source

Choose the correct answer from the options given below:

Correct Answer: D. (a) and (b) only
Solution:Research is an activity that leads us to finding new facts, information, assisting us in verifying the available knowledge and in making us question things that are difficult to understand as per existing data.

Research is a continuous activity in majority of disciplines and professions. It is helpful in critical assessment of the way we work, execute policies, and give instructions in our professions.

It is systematic observation of processes to find better ways to do things and to reduce the effort being put in to achieve an objective and identifying the validity of the targets.

In fact research is a subconscious activity that we are involved in at all times whether it is purchase of daily use articles, a car, an electronic good or planning a holiday.

66. Match List-I with List-II:

List-I (Editor)List-II (Newspaper)
(a) N. RamI. The Tribune
(b) S.P. SinghII. Hindustan Times
(c) B.G. VerghesIII. Nav Bharat Times
(d) Harish KhareIV. The Hindu

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IVIIIIII
B.IIIIIIIV
C.IIIIIVIII
D.IVIIIIII
Correct Answer: A.

67. Match List-I with List-II:

List-I (Organization)List-II (Years)
(a) Prasar BharatiI. 1966
(b) Press Council of IndiaII. 1936
(c) All India RadioIII. 1948
(d) The Film DivisionIV. 1997

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IIVIIIII
B.IVIIIIII
C.IIIIIVII
D.IVIIIIII
Correct Answer: D.

68. Match List-I with List-II:

List-I (Editor)List-II (Newspapers and News Agency)
(a) Ram Bahadur RaiI. Indian Express
(b) Rajat SharmaII. Navbharat Times
(c) Ram Kripal SinghIII. India TV
(d) Raj Kamal JhaIV. Hindustan Samachar

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IIIIVIII
B.IIIIIIIV
C.IVIIIIII
D.IIIIIVII
Correct Answer: C.

69. Match List-I with List-II:

List-I (Broadcasting Organisation)List-II (Year of Origin)
(a) All India RadioI. 1922
(b) Voice of AmericaII. 1925
(c) British Broadcasting Corp.III. 1936
(d) Radio CeylonIV. 1942

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IIIIVIII
B.IIIIIIIV
C.IIIIVIII
D.IIIIIIVI
Correct Answer: C.

70. Match List-I with List-II:

List-I (Theory)List-II (Theorist)
(a) Diffusion TheoryI. Dolf Zillmann
(b) Cultivation Analysis TheoryII. Harold Lasswell
(c) Propaganda TheoryIII. George Gerbner
(d) Entertainment TheoryIV. Everest Rogers

Choose the correct answer from the options given below:

(a)(b)(c)(d)
A.IIIIVIII
B.IIIIIIVI
C.IVIIIIII
D.IVIIIIII
Correct Answer: C.