UGC NET/JRF EXAM, Mass Communication & Journalism,June-2019*

Total Questions: 100

11. The study of activities that people engage in while looking for products to satisfy their needs and desires is called:

Correct Answer: B. consumer behaviour
Solution:Belch and Belch define consumer behaviour as ‘the process and activities people engage in when searching for, selecting, purchasing, using, evaluating, and disposing of products and services, so as to satisfy their needs and desires.

12. Match List-I with List-II:

List-I (Technical terms)List-II (Research designs)
(a) Categorisation(i) Survey design
(b) Thick description(ii) Grounded method
(c) Intervening variable(iii) Observation
(d) Memo writing(iv) Content analysis

Choose the correct option from the following:

(a)(b)(c)(d)
A.(i)(ii)(iii)(iv)
B.(ii)(i)(iv)(iii)
C.(iv)(iii)(i)(ii)
D.(iii)(iv)(ii)(i)
Correct Answer: C.

13. What is the blueprint of newspaper design called?

Correct Answer: B. Dummy
Solution:Creating dummy sheets is the start of the process for designing a newspaper or any print periodical. These sheets show the placement of advertising on the pages and the available news “hole” for the editorial staff to fill.

Dummying the paper, as it’s called, requires a puzzle master’s touch to fit in all the ads while leaving enough room for the news. To be useable, you need to dummy the whole paper, not just one sheet.

14. Set up in 2015, the Indian startup company that shows films at remote locations using mobile theatres is:

Correct Answer: B. Picture Time
Solution:Picture Time, an Indian start-up company that shows movies at remote locations using mobile theatres has raised an investment of ₹ 25 crore. The recent investment comes from a group of high net worth individuals (HNIs) led by Ajay Relan, Founder-Chairman of CX Partners.

15. Match List-I with List-II:

List-I (Software)List-II (Usage in media)
(a) InDesign(i) Photo editing
(b) Lightroom(ii) Websites development
(c) Dreamweaver(iii) Audio editing
(d) Nuendo(iv) Newspaper designing

Choose the correct option from the following:

(a)(b)(c)(d)
A.(ii)(i)(iii)(iv)
B.(iii)(ii)(i)(iv)
C.(iv)(i)(ii)(iii)
D.(i)(iv)(ii)(iii)
Correct Answer: C.

16. If an advertisement draws attention to a brand through sensual communication, which of the following appeals is it making use of?

Correct Answer: C. Provocation

17. Which of the following determines whether a certain media combination provides the greatest reach and frequency for the product/ service?

Correct Answer: B. Synergistic marketing
Solution:ynergistic marketing determines whether a certain media combination provides the greatest reach and frequency for the product/service. Synergy is the concept that the whole is greater than the sum of its parts.

Organizational units working together can accomplish more than these same units working alone. When various parts of an organization are integrated together to produce a joint effect that is greater than the sum of the parts acting alone Synergy occurs.

If an organization attains competitive advantage in relation to cost leadership/market leadership/product development, and excellent marketing skill as wise corporate management would properly

integrate these advantages to produce Synergy resulting in the creation of additional value utilising existing resources enhancing profitability. By creating links in the supply chain management process Synergy can occur.

Synergy can also be obtained by maintaining good relations between suppliers and customers. Creating value for the customers is an excellent strategy.

Exploring Core Competencies and attaining Synergy help organizations create value, which is the sum total of benefits received by a customer. For an advertisement, the copy for television, the radio and audio components must work together to produce the synergy effect of desired impact.

In marketing, Synergy Concept implies that the marketing-mix will make for overall effectiveness. For example, by seizing an opportunity which makes it possible to gain increased utilisation of existing marketing and distribution facilities, it may be possible to enhance sales revenues without causing a proportionate increase in costs.

Synergy is exhibited in the following example. Hero Honda Ltd is a joint venture between Hero Cycles of India and Honda Motor of Japan.

Hero Cycle’s long experience about Indian road conditions including Indian rural and urban customers was perfectly combined with Honda Motor’s superior technological capability

to create the resultant synergy effect for producing a highly fuel efficient and sturdy motor cycle to suit the exact requirements of the Indian customers and meet the rough road conditions as early as 1985.

18. Assertion (A): Communication audit is an examination of an organisation's communication strategies, activities and programmes.

Reason (R) : It is helpful in accessing the difference between how an organisation's stakeholders perceive the organisation and how it wishes to be seen.

Choose the appropriate option from the following:

Correct Answer: A. Both (A) and (R) are true, and (R) is the correct explanation of (A)
Solution:Communication audit is an examination of an organisation’s communication strategies, activities and programmes because it is helpful in accessing the difference between how an organisation’s stakeholders perceive the organisation and how it wishes to be seen.

A communication audit is a comprehensive evaluation of an organization’s ability to send, receive and share information with various audiences within the organization as well as key constituencies outside, such as customers and investors, in the case of publicly traded companies.

The communication audit can be used in both profit and non-profit institutions. Depending on the company, the audit has to be made to fit the company’s wants and needs.

When it comes to public corporation, it is most useful for stockholders, the financial community, and business and financial editors toward management, etc. (1982).

Nonprofit institutions use them for intradepartmental communications effectiveness among other topics of communication within the company.

19. Match List-I with List-II:

List-I (Web series)List-II (Host)
(a) Sacred games(i) AltBalaji
(b) Breathe(ii) Netflix
(c) Bose : Dead/Alive(iii) TVF
(d) Tripling(iv) Prime Video

Choose the correct option from the following:

(a)(b)(c)(d)
A.(i)(ii)(iii)(iv)
B.(iii)(i)(iv)(ii)
C.(iv)(ii)(iii)(i)
D.(ii)(iv)(i)(iii)
Correct Answer: D.

20. Match List-I with List-II:

List-I (Authors/Editors)List-II (Titles)
(a) Stuart Hall(i) The Gutenberg Galaxy
(b) Raymond Williams(ii) Empire and Communications
(c) Marshall McLuhan(iii) Culture and Society
(d) Harold Innis(iv) New Left Review

Choose the correct option from the following:

(a)(b)(c)(d)
A.(iii)(iv)(ii)(i)
B.(ii)(i)(iv)(iii)
C.(iv)(iii)(i)(ii)
D.(i)(ii)(iii)(iv)
Correct Answer: C.