(A) Value perceptions increases with quality, service price
(B) Customer value triad is primarily a combination of quality, service and price
(C) Marketing is the identification, creation, communication, delivery and monitoring of customers value
(D) If the perceived performance of the product matches with perceived expectations, the customer is delighted
(E) Satisfaction reflects a person's judgement of a product's perceived performance in relation to expectations
Choose the correct answer from the options given below
Correct Answer: (c) B, C and E only
Solution:The true statements in the context of customer value and satisfaction are:-
• Customer value is the benefit that a customer receives from a product or service.
• Customer value triad is primarily a combination of quality, service and price. • Marketing is the identification, creation, communication, delivery and monitoring of customer value.
• Customer satisfaction is a person's feeling of pleasure or disappointment which resulted from comparing a products perceived performance or outcome against his/her expectations.