UGC NTA NET/JRF Exam, Management, December-2022

Total Questions: 100

21. Which of the following marketing channel function helps to fulfil the completed transactions?

Correct Answer: (d) Assuming the risks of carrying out the channel work
Solution:

The function which helps to fulfill completed transaction are.
(i) Risk-Assuming the risks of carrying out the channel work.
(ii) Financing-Using funds to cover cost of channel work.
(iii) Physical distribution-Transporting Goods.

22. A portion of a market that is so well suited to a firm's internal and external environment that other firms are not likely to challenge and dislodge it, is called.

Correct Answer: (b) Propitious niche
Solution:

A portion of a market that is so well suited to a firm's internal and external environment that other firms are not likely to challenge and dislodge it, is called propitious niche. It is a favourable niche market opportunity that is available for a particular period for the company.

23. An approach to corporate strategy in which top management views its product lines and business units as a series of investments from which it expects a profitable return is called.

Correct Answer: (c) Portfolio analysis
Solution:

An approach to corporate strategy in which top management views its product lines and business unit as a series of investments from which it expects a profitable return is called a portfolio analysis. This analysis is done for careful montioring of risk as well as return so that the investor can make changes in his portfolio according to dynamic business environment.

24. The total combined customer lifetime values of all of the company's customers is known as.

Correct Answer: (a) Customer equity
Solution:

The total combined customer lifetime values of all of the company's customer is known as customer equity. The higher the customer equity, the more loyal the customer and vice-versa.

25. Which of the following indicates "Perishability" aspect of service characteristics?

Correct Answer: (d) It is difficult to synchronize supply and demand with services
Solution:

Out of the following options, only option (d).
It is difficult to synchronize supply and demand with services indicates perishability aspect of service characteristics because it is not possible to store service capacity for future.

26. Which of the following are the distinctive features of "Big data" being used in Analytical CRM?

Correct Answer: (a) Volume, Variety, Velocity, Veracity
Solution:

The characteristics of big data analytics are as follow
• Volume ⇒ It consists of large chunks of volume of data that an organisation handles.
• Value ⇒ The value of data has many pattern and trends which brings about efficiency in operations.
• Variety ⇒ These are various varities of data that exists such as unstructured data, raw data.
• Velocity ⇒ It is rate at which business retain and mange data is known as its velocity.
• Veracity ⇒ The accuracy of data which affects decision making at executive levels is known as its veracity.

27. "A tennis player slams his tennis racket to the ground when disappointed with his/her game."

In above example, tennis player exhibits which of the following defense mechanism to handle frustration?

Correct Answer: (a) Aggression
Solution:

"A tennis player slams his tennis racket to the ground when disappointed with his/her game."
In the above example tennis player exhibits aggression mechanism to handle frustration because slamming a racket is clearly a sign of aggression.

28. "An outlet which starts as a general retailer grows into a specialized retailer and in course of time becomes even a bigger general retailer."

Above statement corresponds to which of the following theory of Retail?

Correct Answer: (b) Retail Accordian Theory
Solution:

"An outlet which starts as a general retailer and in course of time becomes even a bigger general retailer." This statement corresponds to Retail accordian theory of retail. If was proposed by Hollander. It describes how retail institutions evolve from outlets that offer wide assortments to specialize stores.

29. A cold drink bottling plant fills bottles of 500 ml. capacity with mean of 500 ml. and a standard deviation of 5 ml. Atleast what percentage of bottles would contain cold drink between 490 ml. and 510 ml?

Correct Answer: (e) *
Solution:

Mean = 500 ml
Standard Deviation = 5 ml
Assuming a normal distribution, we are required to compute percentage bottles b/w 490 ml and 510 ml i.e. mean +2 SD and Mean - 2 SD
So this covers 95% of the area.
Note:- NTA answer is (a) but it is wrong.

30. Karl Pearson co-efficient of variation (CV) measures which of the following characteristics?

Correct Answer: (c) Consistency
Solution:

Karl Pearson co-efficient of correlation measures degree of consistency of linear relationship between two variables, say x and y. There can be three
relationship kinds. Positive correlation (0 to +1). Negative correlation (0 to -1) and zero correlation (0).