UGC NTA NET/JRF Exam, Management, June-2020

Total Questions: 100

91. Read the passage and attempt the questions that follow:

Marketing plays a critical role in organizations. It is considered as an entrepreneurial and strategic function of the business.

Marketing's main function is to meet customer needs. At the same time, it also needs to generate profit and build a "relationship" with customers. Marketing is different from and larger than selling.

Many different concepts of marketing such as the exchange concept, production concept, product concept, sales concept and marketing concept have been in vogue over the years. Concepts other than the marketing concept result in, 'marketing myopia', which signifies a narrow perception of marketing and a short-sighted view of the business. In fact, all the concepts in vogue turn out to be inadequate, to varying degrees. Marketers are unable to secure the needed practical guidance on the core of marketing from any of them. None of them is centred on the idea of value delivery when value delivery ought to take the centre stage in marketing. There is thus a need for a more concrete perspective on marketing.

In the marketing context, 'value' has certain unique ramifications. 'Benefits' translate into 'value'. People do not buy products, they buy 'value'. The 'value-delivery' process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing, enhancing and sustaining the value. And 'value delivery' has to be a corporate-level concern.

What is the role played by marketing in on organization?

Correct Answer: (c) It is considered as an entrepreneurial and strategic function of business.
Solution:

According to paragraph marketing plays a critical role of organisation. It considered as an entrepreneurial and strategic function of the business. Hence, option (c) is correct.

92. The main function of the marketing is to

Correct Answer: (d) Meet customer needs, build relationships with customers and also generate profit
Solution:

According to paragraph marketing main faction is to meet customers need. Its also need to generate profit and build a relationship with customer. marketing is different from larger than selling.

93. Which one of the following different concepts of marketing holds that generating customer satisfaction is the main task of marketing?

Correct Answer: (d) Marketing concept
Solution:

According to paragraph-
Marketing concept believes that customer satisfaction is the prime objective of marketing.

94. Name the process which involves selecting the value to be offered, creating the value, communicating the value, delivering the value and capturing the value back from the market

Correct Answer: (c) Value- delivery process
Solution:

According to paragraph-
The value-delivery process involves selecting the value to be offered, creating the value and capturing the value back from the market through pricing. Hence, option (c) is correct answer.

95. 'Marketing Myopia' concept of marketing refers to

Correct Answer: (a) A narrow perception of marketing and a short-sighted view of business.
Solution:

According to paragraph-
'Marketing Myopia' which signifies a narrow perception of marketing and a short sighted view of the business.
Hence, option (a) is correct.

96. Read the passage and answer the questions that follow:

Mr. Mohan, an MBA with specialisation in Human Resources joined a company XYZ into the business of garments in Delhi. Before joining the company XYZ, he had prior experience of working in corporates for 5 years. He has worked in the area of comprensation dealing with workers and employees. In the company XYZ, Mr. Mohan was entrusted with the work of dealing with both workers and executives and look towards their compensation and remuneration. Mr. Mohan has to be abreast with the latest rules of compensation both in theory and as prescribed by the government of Delhi. The company XYZ believed in both types of benefits to be given to their employees- both workers and executives-fringe benefits and non-fringe benefits. For executives, the company XYZ believes in equity both within the company and outside also. All policies of the company XYZ relating to compensation management were told to Mr. Mohan and he has to follow them objectively.

Executives ask the company XYZ to give them perquisites and Mr. Mohan has to decide. Out of the following which one is the perquisites?

Correct Answer: (c) Club Membership
Solution:

According to paragraph Group Insurance, Medical Allowances, Provident Fund, HRA, other financial support is perquisites.
Club membership is not perquisites.

97. If you were Mr. Mohan, which of the following is an example of payment that is consistent from period to period despite the number of hours worked?

Correct Answer: (d) Incentive
Solution:

According to Paragraph-
Wages, salaries, rewards can be the reward for working on time. Incentives can be given even without working hours.

98. Management of XYZ company asks Mr. Mohan to answer the question that, 'A behaviour which has a rewarding experience is likely to be repeated' is postulated by

Correct Answer: (b) Reinforcement and expectancy theory
Solution:

A behaviour which has rewarding experience is likely to be repeated. Related to Reinforcement and expectancy theory.
Hence option (b) is correct.

99. From the knowledge acquired by Mr. Mohan during the MBA program, he has to explain to the management of the company XYZ, that out of the following, which one is not a part of the Remuneration Model?

Correct Answer: (b) Job Analysis
Solution:

ob description, job hierarchy, job evaluation is the part of remuneration model. Job analysis is efficiency analysis of work. It is not part of remuneration model.

100. Mr. Mohan, HR Executive of XYZ company, has to design a compensation plan that must be XYZ

Correct Answer: (a) Understandable, Workable, Acceptable
Solution:

Any work parent should prepare such a plan which is understandable, and which is acceptable to all the stakeholders of the organisation.
Hence, option (a) is correct.